In the beginning, we felt forced to take cases we were confident we could win even if the clients were an absolute nightmare.
We weren’t making enough money to hire the best talent, so we struggled to keep up with all the administrative and paralegal tasks ourselves. But one day, one of Case’s friends from college reached out to him via Instagram with a referral.
That case ended up turning into a seven figure win for us -- and our client got the justice they deserved. I realized we had a huge opportunity to grow our business just by sharing what Case was doing on social media.
And it wouldn’t cost even a fraction of what we would pay for traditional marketing or advertising.
We had been so busy managing our team, working with clients, going to trial, and starting our family that we thought focusing on our social media wasn’t a priority. We also didn’t want to be super flashy or look like we were showing off. I mean, after all, everyone in Case’s network already knew what he did, right?
What a wake up call that 7-figure referral was! This was a HUGE opportunity to capitalize on Case’s existing network for referrals!
Because of my marketing background, I could see the gold we were sitting on, even if Case was a little hesitant. So I took the reins and created graphics for his feed.
By posting consistently, engaging with our audience, and connecting with existing and past clients as well as relatives and friends, we were able to carve out our brand, develop trust and build relationships with our followers, and grow our business entirely through referrals.
In fact, once we started posting regularly, we got lots of calls asking for help for all kinds of legal issues. Which made it even clearer to us that Case’s network needed to be educated and reminded about what he does and who he serves.
It took some trial and error and we made a lot of (expensive) mistakes along the way. But it worked.
And now we help other attorneys build successful businesses without making the same mistakes we did…
And without spending a dime on advertising, expensive SEO, or pay-per-click marketing...
So they can achieve their dreams even faster without wasting time and money, and without the extended learning curve.
We knew we could replicate what we had done in our private practice for other attorneys.
So we started asking our friends and colleagues what was holding them back from using their social media to grow their business.